Announcement: February 20, 2012
Press Inquiries: Dana Theus – email@example.com
The InPower Women Announces The Woman Effect
A Research Initiative & Index of Women in Business Leadership
Today, InPower Women launched a web site at www.InPowerWomen.com to explore the impact of women on business and the economy. Including a research index of over 60 studies on women and business, which is searchable and browsable in categories including women’s impact, capabilities and career advancement. The site also inc
ludes a blog, professional development resources and a philanthropic campaign. This web site is a rich resource for the press as well as working and professional women in every industry.
The site will also feature a campaign and research initiative called The Woman Effect to explore the documented phenomenon that when women are present in an organizations’ leadership, that organization thrives.
Research from McKinsey, Catalyst and other institutions has documented the fact that when a significant number of women (30%) participate in an organization’s leadership, that organization is more productive, profitable and sustainable. Specifically, McKinsey documented improvements in performance across nine different categories. These findings are also consistent with research conducted by The World Bank about the impact of women on economies in the developing world.
“Women are good for business and the economy,” said Dana Theus, Founder of InPower Women. “But we want to know why. We want to explore The Woman Effect more deeply to understand what we as individual professional women can actually do more consciously to create these good outcomes. Indexing the 60+ secondary research studies is just the beginning of this quest.”
InPower Women will be exploring The Woman Effect on its blog and in partnership with organizations dedicated to fostering best practices in women’s leadership.
InPower Women can be found on the web at: http://www.inpowerwomen.com
About InPower Women: InPower Women is rewriting the narrative on women and power, inspiring, educating and enabling high-achieving women to reclaim their personal power, the critical first step to helping them obtain and maintain positions of external power and responsibility.
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