Study: The 2011 Study of High Net Worth Women’s Philanthropy (Osili and Mesch, The Center on Philanthropy at Indiana University 2011)
Note about The Woman Effect Research Index: This study was performed by researchers not affiliated with InPower Women. Our Research Index includes all relevant research to the subject of women, business and power. We do not influence how the research was conducted or reported by the researchers. In our abstracts, we focus on pulling out the most actionable advice for individual women. To suggest additional research we should index, or discuss our choice of abstract focus, please contact us
InPower Insight: TBD
In this study conducted by Bank of America Merrill Lynch 2011 Study of High Net Worth Women’s Philanthropy, women are the top decision makers concerning charitable giving in 90 percent of high net worth households. Among the study’s findings, women were found to conduct in depth research before giving to charitable organizations. 81% were motivated by how a gift could bring about change, 78% wished to give back to the community, 51.1% supported causes that affected them directly, and 86.7% of women volunteered. The most important motivator for women to support a charitable organization is volunteering and utmost involvement in the organization. Forty-five percent of women were also found to have more open channels of communication with the organizations they support and follow up more diligently than men on the effectiveness of their work. It is apparent that as women obtain greater shares of wealth, their influence in philanthropic endeavors has grown stronger. They are also more strategic in how they provide support. Exactly 90.7% of women requested receipts for tax purposes from their charities and 89.7% exhibit sound business practices. Forty-eight point five percent of women stopped giving to a charitable cause annually when they became suspicious, dissatisfied, or uninterested in the nonprofit organization.
Personal Coaching Tip: TBD
Keywords: Charitable Cause, Communication, Giving, Net Worth
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