November 29, 2015

Feminism is Trending Down?


What does it mean when people are less interested in the word “feminism” than they used to be? Dana sees it as a good sign that the equality ideals of feminism are becoming broadly accepted. What do you think? – InPower Editors

According to Google, people are searching less on the term “feminism” and more on the term “women” in the 2005-2013 time period.

Keep up the good work, ladies and gentlemen!

What could this mean? It certainly doesn’t mean feminism is dead. The last few years have been a boom for career women as far as media attention is concerned.

I honestly don’t know what the Google data means in detail, but I do believe from talking to professional and career women – at all levels in many industries – that the ideals of feminism are becoming so integrated into our lives that a label for them is less important than simply living them.

In addition, unlike the Mad Men culture that birthed the need for feminism, today there are more men supporting women in all kinds of ways. And even though the statistics for women in leadership still budge at a depressingly slow rate, our positive impact on business is indisputable.

So I look at this data and see evidence that we’re talking about getting ahead less and doing it more. We’re worrying less about being outsiders and learning how to be insiders. We’re complaining less and succeeding more.

And I think those are good trends. Keep up the good work, ladies and gentlemen!

FEMINISM (goes down):

WOMEN (goes up):


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Dana Theus (193 Posts)

Dana is a values-based consultant, coach and advocate for women's leadership strategies that produce business results. In launching InPower Women, a Forbes Top 100 web site for women, she found her message of “In”Powerment resonating strongly with professional women. Her articles are also featured and syndicated today on several sites including The Huffington Post, The National Journal's Next America, Smartbrief on Leadership, and Switch & Shift, she's gained a warm reception as a motivational speaker to women’s groups helping women understand what the research says about how to gain more power instantaneously [Watch her TEDx Talk for an example.] Dana is a regular host for Executive Leader's Radio, the #1 business talk show in the mid-atlantic states. Read her full bio. Follow Dana:  LinkedIn Google+  Twitter RSS

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  1. Dana,
    Thanks for a very interesting article and for your thought-provoking comments. It was so thought-provoking that I wrote an article about it myself. It is at My partners and I discussed the use of the term recently, and each of us mentioned that we were never really comfortable with the term even though we fully agree with the ideals.

    • Hi Lyn. Thanks for the comment and the responsive post. I think we’re in the same boat. Here is a post I wrote a while back on the same topic and my own ambivalence on the subject, “Am I A Feminist?”. As for whether we’re making progress or not, I am forever an optimist:)

  2. Dana, That post is also beautifully written. Thank you for sharing it. We are definitely on the same page. Now, doing something about it is our challenge.


  1. […] read an interesting article today by my friend Dana Theus about the term “feminism” trending down as a Google search term […]